I've repeatedly discussed the fact that they have limited funds and ability to gain credit and have exhausted most of their resources, according to the financials. Maybe that's how start-ups...well start up....and they give the CEO 240K salary and 10% raises annually, when they are broke....
I'm pretty convinced they (GOIG/GO800/IKE) don't know how to market, they can't gain private/capital investments/etc, and they will have trouble funding proper advertising going forward...