Zeev....350 per chipset is LGs preferred pricing imo. Subsequent OEMS will pay more imo,,,,400+ per chipset I believe. There should be a ~52 inch, a ~60 inch, and a 71 incher all from LG. The prices will be, I am guessing, between 3-7.5K range......give or take. Eventually TV prices will come down of course as competition develops in the LCoS space. These are all opinions and guesses :)