Nice find there with that article, Florinda.
So i wonder about how CKGT's zero nicotine cigs might be positioned as a "helping people to abandon unhealthy tobacco-based cigs" "therapy" in the U.S. I have zero knowledge about this stuff, but i think anything that is being touted as a way to curb a nicotine addiction is considered a "health strategy" that also needs to be approved by the FDA.
Again, i'm ignorant here.
But as we talked about many moons ago, CKGT's zero (and low) nicotine cigs can be "branded" as the way for smokers to leave behind a health-destroying nicotine addiction.