Its rather difficult to make money from ANY sort of advertising if there is not plentiful supply of product in plentiful locations for your target audience to run out and purchase.
Any large scale advertising would be a complete waste of "our" money at this time. Get product on shelves (I mean REALLY get it on shelves) and then we can revisit this subject. IMO
WE ARE NOT GOING TO HAVE A SUPERBOWL ADD!!!!! come on guys reality check. even if we had the money those spots are very carefully chosen. they dont hand them out to anyone even if you can afford them...
Midnite-you have a store. Don't you think the regular tea packaging could be made better? I have about a dozen of the regular and in my opinion it is quality product(my background is restaurant/hotel mgmt); Real TEA. I would prefer a " Real Picture" of Grandmama dunking on hoop with a real back ground. The Green tone/packaging while Harry Potter/general public friendly is not ATTRACTIVE enough to pull new people in to buy the product.And most unless you tell them or have the tea in their hand wont recognize LJ/grandmama from 6 feet away. What do you think of the packaging?