Junior, why did Iain, a man of such few words, state well over a year ago that codes would scale in the 2nd half of 2010 and then accelerate from there...and why did Neustar state that trial subscriptions are required to convert to fully paid subscriptions "in" the month of December (check my words on the above as it has been a while, however, I believe you'll find this fairly accurate). The awarding of the clearinghouse would likely be the compelling reason...and it serves the additional benefit of completely eliminating an otherwise fragmented market.
"We’re excited to be named a finalist in the 2010 Mobile Excellence Awards — honoring the best of the best in mobile entertainment, technology, marketing and media. Neustar’s mobile barcode clearinghouse has been selected in the Best Mobile Innovator category which honors a company which has proved to be a progressive leader or launched a groundbreaking product/service/model."
While this is merely an award, it is also conceivable the awarding of the clearinghouse might be in order.
Best,
BC
Market Data 
Markets 
AI
