You are wrong in my opinion, based on what Britto has stated publicly and what Gerrard emailed me.
The new branding agenda in collaboration with TBA will include holistic brand architecture encompassing logo and ""website redesign"", differentiation from competition, brand extension, media training for Encounter execs and a robust media-rich campaign with new and existing relationships worldwide, among other poignant activities to build and position the brand.
Market Data 
Markets 
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