First off, about 15 months ago I was flipping this stock every time a PR came out. It was just too easy. So after a month or so of that, I had actually started looking more into what the company was all about. At that point, I decided to make a long term decision and stopped selling my shares when the price spiked. I then also decided to buy more shares which in turn I recouped the money from the final purchase of when the stock was in the 40's. Once again I'll reiterate, I'm a long term holder which means I have since held my shares waiting for a much larger return in the future. I'm not saying I'm the best investor by any means, but I believe that this will be a very profitable venture in the future.