I think it’s fair to say that the main reason Taxus (either legacy or Liberté) still has sales at all is Xience’s late entry into the very-short and very-long market segments, which comprise about 20% of the market according to ABT.
…The large randomized trial SORT OUT IV included more than 2,600 patients across a wide range of lesion and patient complexity. The study was designed to test whether the XIENCE V® stent is non-inferior to the CYPHER® stent. Both drug-eluting stents performed better than planned for the composite endpoint of MACE (4.9 % for XIENCE V® Stent vs. 5.2% for CYPHER® Stent); these data support the non-inferiority of the XIENCE stent over the CYPHER stent (non-inferiority p=0.01).
JNJ’s PR reminds me of a General Motors ad many years ago which touted the fact that GM’s car finished second to Volkswagen among all cars in its class.