This is all Hyped up I would say about insider buying...! However, I do agree that this is very good investment for longterm than immediate quick returns.
True that insiders control 50% and all have been given as options to cover salary since its in development stage and dont have any revenue.
One note to this is, CEO was getting approx 50K shares every month till may 31st. After that we never saw any statements regadring that in close to 4 months now.