Actually, you not only go to 2.5 million overnight - you blow have to blow that number away. The size of the distribution network and the predicted potential market size of $500 million in revenues per year means that the product has to launch.
If this was cape canaveral, the rocket would have lifted 50 feet and crashed. IMO, if one is holding this stock for a snails pace growth, one is wasting their time.
These guys are not playing marbles on a street corner. It is time to launch. The numbers as stated right now represent failure. Lets see some real numbers next qusrter. Without them this stock is going nowhere.