In the conference call and I'm not sure if I put it in my previous post but the reason why sales were still low is because they were still going through the process of finding out which products sell at what stores
Example:
At convenience store "A" a certain type of chips would not sell well due to the people living in the area not having the taste buds for it however the same bag of chips at convenience store "B" has a higher success rate because of the people in the area who do like it.
Even the big brand name companies still go through this, they will come out with a new flavor for a product and after a while it may be taken off of the shelves at a certain location but put on shelves at another location where there may be higher demand for it.
Market Data 
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