Borders Group (NYSE: BGP) became the latest player to discount the gadgetry. The Borders-branded Kobo reader will marked down by $20 to $129. Borders is also setting a double-digit pricing precedent by discounting the Aluratek Libre below the $100 mark.
What are you doing, Borders? I didn't even have to dig into your abysmal quarterly report to single you out this week! Can't you see that you're only bringing on your obsolescence by hurrying the digital books revolution on?
I've been to restaurants that sell the chef's cookbooks. I've seen record shops reluctantly sell MP3 players. However, this is more on the scale of an auto showroom selling human teleportation devices.
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