Once an Ad is produced it can be run whenever and as often as the advertiser wants..Can be run this month or next there is no relationship between when the ad is produced and when it is run unless it is an event specific ad.
I share the same concerns. National commercials for a regional release? I sincerely hope that when there is talk of an ESPN commercial, it is a regionalized one done on cable networks to appear as a national one at a fraction of the price. All if not more of the revenue from the first run could be spent on untargeted marketing. How much dilution will we see on the next quarterly statement from this?