From the company's perspective it is not DD it's creating awareness through one of the world's largest social media channels.
BTW-Are you aware of how many young chinese are using the internet?
Who do you think our target market is in China, a bunch of older folks brought up in cold war era comunism?
The internet is world wide and the future purchasing power in China rests in the hands of the youth. They are the future of the growing Chinese middle class, and they are as versed in technology as any American 13 yr old, who by the way is way more versed in technology than any American 30 year old.
Do you bet on last weeks football games?
Youtube is a great idea for many reasons. Should it be ones sole source of DD, not hardly. Take it for what it's really worth.
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