"Winning Brands CEO, Eric Lehner, comments upon the significance to the company of this development: "A successful DRTV roll-out can increase the value of our company by several times. DRTV successes are documented to have sales potential in the tens of millions of dollars per year. This, combined with ensuing retailer listings and proper cost controls, will enable us to become highly profitable so that we can eventually buy back Winning Brands common shares."
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