It is a coincidence. It's only down two and a half cents. We're just at that emotional threshold of the ten increment. For whatever reason, we, as humans, gauge everything in increments of ten.
I agree being public might not be ideal, but it's better than people bottling up their frustrations and emotions and then making irrational decisions. For me, the publicness of it is attractive because it tells me this group has nothing to hide. The strategy is strong, the people are sincere, and the leadership is competent.
Look at Zach, he expressed the strain it's put on some personal relationships. Others elaborated on their situation. We all discussed it last night, and now he's buying more today. I personally slept better after spending time reading and posting last night.
EDIT: It's only down one cent now. A pinky is still a pinky. :)