It was not. Debt is called financing in the business world. Walmart has debt. Microsoft has debt. That is why companies employ a WACC. You can have debt and be cash flow positive.
Furthermore, they are most definitely not cash flow positive right now. But by you making an inference from that specific quote in the PR, you are then implying that the company would not be cash flow positive, or plans to be cash flow positive, at or by the end of next year. That is not indicated at all.
What you both are probably failing to take into consideration is that we do have SOME revenue coming in currently. The website has been up and running. It has been doing ecommerce since Day 1. It most likely isn't a lot, but, at it is something coming in. That in of itself is a very big positive.
Several people, including myself purchased the Iphone solar charger the first day the website went live. Which I may add works great.