I remember seeing a post on that estimate and believe it's someone's back of evelope estimate based on 2 cents a ticket or something. Probably way to granular of an approach as yes probably to high...
But is it true the average significant resturant has a POS system which much cost at least $5,000 to set up. There must also be maintenance and consulting costs that should add up to a few thousand a year. I assume most resturant owners (other than a large chain) can't manage their own systems alone (heck, they can barely find staff to take an order, lol)
LCRE's aproach replaces all this. I would think LCRE can expect charging something like a $1,999 startup fee to grant you rights to use the platform and infrastrucsture, and can excpect to charge a usage charge of something averaging $199 a month based on transactions. Larger operations would generate larger monthly usage charges.
So this could be a minimum short term revenue projection:
2010: 50 x 1999 + 50 x 199 x 3 = $129,800 (pay some bills)
2011: 450 x 1999 + 199 x (450 x 6 + 50 x 12) = 1,556,250 (no more shares)
2012: 4500 x 1999 + 199 x (4500 x 6 + 500 x 12) = 9,391,500 (a viable company)
50,000 resteraunts would easily generate in excess of $100,000,000 year in transaction revenue.
That's enough conjecture for today.
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