I don't necessarily think it's a complete scam, more like a constant fabrication of the truth. Dean has had to eat a bunch of humble pie lately. Too bad it's at our expense.
PS. Most good scamming ceos do just like Dean is doing, it's the dangling if small lies that keep them off the radar.
IE.Anthony Welch of modc,motg,bovd,egvi,encs, and more.= criminal genius.