If subway purchased the keyword "pizza" would that or would that not be a good ploy to redirect a consumers mind in the direction he or she would spend thier money.
Hey lets order pizza? Text pizza to GO800 and Subway calls back. The first thing you are going to think is did i text pizza or subway? And the ploy is hmmm!! Subway does sound pretty good right now.
Maybe, just maybe someone had one heck of a marketing plan or they could hold it for ransom to the highest bidder for a "sub"lease on a huge keyword
Market Data 
Markets 
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