Well everything that had been said about the Matthews agreement by the company had stated that it would start to be active in the third quarter. All this launch date does is set a specific time frame for this event to happen.
As I stated to Dffhogs in a couple of posts that since this is a date for PUBLIC EXPOSURE there is no reason whatsoever that I can think of that Matthews would not order their quota of product for the entire quarter and send it off to their funeral homes to be placed in their inventory prior to that date. JMHO
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