<<A MoneyTV spot is a lot cheaper than a Conference Call.>>
A pr is cheaper than both. Why not use simple text and release to the appropriate services rather than the current PR which only announces Dean MTV appearance. There is not need for CC, MTV or anything else until we hear word from the FDA.
Do you actually believe going on Money tv will calm the investors fears? Is Dean that seasoned of an exec to rally the forces? Sorry he is not. He will fumble through some explanation that will be subsequently torn apart.