Okay-- but you have an issue with describing that as PE. You cannot do that and have the understanding translate to the trading/investing community as anything other than Price to Earnings based on the Trailing 12 Months.
You are predicting; so you can only do Fwd PE.
The problem with that is you are not predicting the net, just gross. What are the expenses?
The only fair thing to do is what most speculative analysis does: use Projected Price to Sales Ratio (PSR).
Otherwise I agree-- as stated the brochure is false and EXTREMELY misleading.