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May 4, 2010, 9:37 a.m. EDT · Recommend · Post:
Zevotek Announces All-New Ionic Bulb TV Ad to Air Nationwide
NEW YORK, May 4, 2010 (GlobeNewswire via COMTEX) -- Zevotek, Inc. /quotes/comstock/11k!zvtk (ZVTK 0.00, -.00, -11.11%) (Frankfurt:T5V1), a worldwide direct marketer and distributor of innovative personal and home care items, today announced that the Company has produced a new 1 minute Ionic Bulb TV ad that will start airing nationwide on American television this week. Zevotek will start airing the ad on USA Network, TV Land, WGN, Fox Business News, National Geographic and other national cable channels. The new ad's presentation of the Ionic Bulb's air purifying and money saving benefits departs from typical infomercial pitches of "As Seen On TV" products. The ad is designed to support retail store sales of Zevotek Ionic Bulbs while giving viewers the immediate chance to buy Zevotek's Ionic Bulb at a special TV offer price. Viewers have the option of buying Zevotek Ionic Bulbs by calling an onscreen toll free number or going to newionicbulb.com.
Commenting on the announcement, Zevotek's CEO, Rob Babkie, said, "I am excited to start airing the new Ionic Bulb TV ad and its potential to penetrate an even wider audience. The Zevotek Ionic Bulb is a no brainer way to improve the quality of air that any family breathes at home everyday. I believe Zevotek's revenue growth will come from showing consumers who are unfamiliar with the Ionic Bulb what Ionic Bulbs do for people and the environment. The new ad is positioned to be part of a consumer awareness marketing campaign that supports planned sales of Ionic Bulbs through retailers and catalogs. You can see the new ad right now by visiting zevo-tek.com or newionicbulb.com."
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