Replies to post #132179 on Winning Brands Corporation (WNBD)

[ChargnBull]

repost-Winning Brands Expands Convenience Store Operations Dramatically
Indianapolis and Cleveland Tests Lead to Larger 25 State Program

New York, N.Y., March 15, 2010 – Winning Brands Corporation www.WinningBrands.com (Pink Sheets: WNBD) (Frankfurt: WMU), manufacturer of cleaning sensation Winning Colours Stain Remover, is ramping up distribution of Winning Colours to convenience stores dramatically in order to reach 20,000 of America’s c-stores by means of a Direct Store Delivery System (DSD) and new affiliation with specialized c-store wholesalers.

Winning Brands Director of Product Training, Lorne Kelly, commences training of the company’s newly appointed c-store co-ordinator, Jay Udell, March 21st, to prepare for the first Winning Colours DSD Driver Workshop to be held in April. Mr. Udell is based in New York City and is known in the field for having developed a thriving DSD program for products accepted into his system – not all products are. 500 drivers are expected to take part in the initial workshop to learn of the unique product and business benefits of Winning Colours Stain Remover for the c-stores that the drivers service. These drivers already call on c-stores with existing trusted brands such as Gillette, Wrigley, Welch’s, WD-40, Sun Maid, etc. The Winning Colours program is considered capable of growing to 4,000 participating drivers as the roll-out gains momentum over time under Mr. Udell’s supervision.

With many years of experience in “alternative” distribution, Jay Udell, prides himself in managing product introduction and deliveries outside of the typical chain store environment. “”I love pioneering” says Mr. Udell; “An interesting and emerging product like Winning Colours would be wise to keep driving business through the independent stores in America - chain stores will have their own timing. I have been in business for 40 years and know and work with the appropriate wholesalers too. We will get the job done of consolidating small orders from thousands of c-stores into efficient, continuous deliveries and replenishment. In fact, I am now managing the largest DSD distributorship in the USA and Winning Colours is a perfect fit. We will also deploy a team of specialized sales reps who focus on c-store distributor accounts to gain the c-store chains that order through these distributors, initially within the East Coast. Those c-stores are in addition to ones being handled through the Winning Colours Direct Store Delivery program. I’m excited and ready to go!”

In 2009, Winning Brands chose two cities, Indianapolis and Cleveland, to determine whether placement of Winning Colours Stain Remover 12-paks in 200 c-stores would sell-through on the counter or on the shelf, unaided. Winning Brands found that consumers responded to Winning Colours Stain Remover as an impulse item, based on the packaging and positioning. “We were pleased that it was not necessary to implement broadcast advertising to generate product movement from those c-store counter displays.” reports Winning Brands CEO, Eric Lehner; “We did find, however, that we could improve turnover with a proactive inventory replenishment system. We will accelerate progress by making store re-ordering an automatic process arising out of driver visits twice per week, instead of leaving it to the stores to initiate re-ordering. Direct Store Delivery of Winning Colours Stain Remover is the practical mechanism for thousands of c-stores to replenish Winning Colours inventory on the spot. The new system is fast and easy for the stores because it is routine and systematic. Our c-store plan results from nearly a year of testing and answers the question of what we are doing next with c-stores - we are going for deep penetration of the sector.” Mr. Lehner concludes.

Winning Brands, after filing its results for Q1 2010, will hold a shareholder’s conference featuring Mr. Udell as an invited guest to discuss with shareholders how the DSD program will give Winning Colours Stain Remover unprecedented reach in c-store distribution and why this is so beneficial for Winning Brands.

ABOUT WINNING BRANDS CORPORATION: Winning Brands Corporation is a manufacturer of advanced cleaning solutions including its lead brand, Winning Colours Stain Remover. The environmentally sensitive stain remover and multi-cleaner is targeted by Winning Brands to become the world’s favourite stain removing solution because of its exceptional skin-friendliness, ease of use and 1000+ cleaning uses as continuously demonstrated by enthusiasts of various kinds on YouTube

and other social media. Additional brands include KIND Laundry Products, CLEAN1 Spray, SMART Wet Cleaning Solutions and TrackMoist Dust Suppressant to conserve water and improve performance at dirt race tracks.

Certain statements in this news release that are not historical facts are "forward-looking statements" within the meaning of Rule 175 under the Securities Act of 1933 and Rule 3b-6 under the Securities Exchange Act of 1934. Such statements may be identified by the use of words such as "anticipate," "believe," "expect," "future," "may," "will," "would," "should," "plan," "projected," "intend," and similar expressions. Such forward-looking statements involve known and unknown risks, uncertainties and other factors that may cause the actual results, performance or achievements of Winning Brands Corporation (the Company) to be materially different from those expressed or implied by such forward-looking statements. The Company's future operating results are dependent upon many factors, including but not limited to the Company's ability to: (i) obtain sufficient capital or a strategic business arrangement to fund its expansion plans; (ii) build the management and human resources and infrastructure necessary to support the growth of its business; and (iii) competitive factors and developments beyond the Company's control. Winning Colors/Winning Colours Stain Remover is a registered trademark of Niagara Mist Marketing Ltd. CLEAN1, KIND, ReGUARD-4 and TrackMoist are trademarks of Niagara Mist Marketing Ltd., subsidiary of Winning Brands Corporation. SMART Wet Cleaning Solutions is a trademark of Solvent Free Solutions, Inc.

Investor Relations: E & E Communications
Paul Knopick [phone]
[e-mail]

Product Information: Winning Brands Corporation
11 Victoria Street, Suite 220A, Barrie, Ontario, Canada L4N 6T3 [phone]
[e-mail]

[ChargnBull]

Repost..(older but significant)..America's Leading Paint Sundries Distributor Chooses Winning Brands
Lancaster to Carry Winning Colours Stain Remover in 7 Regional Warehouses Serving 10,000+ Paint Stores

(August 12, 2009) Barrie, Ontario, Canada - Winning Brands Corporation www.WinningBrands.ca (Pink Sheets: WNBD) (Frankfurt: WMU.F), manufacturer of eco-responsible cleaning sensation Winning Colours Stain Remover is being listed by leading paint sundries distributor, Lancaster, www.LancasterCo.com servicing an active account base of more than 10,000 independent paint stores, regional paint store chains, national paint store chains, hardware stores and lumber yards. Lancaster will be taking delivery of Winning Colours Stain Remover inventory into all 7 warehouses immediately in order for Winning Brands to train Lancaster personnel at Lancaster’s September 9-10th National Sales Conference in South Carolina.

The development is significant for both companies, and consumers. For Winning Brands, the listing provides the company’s largest ever account reach for Winning Colours Stain Remover. “In practical terms, this development is as significant as a product listing with any single U.S. retailer because of the deep penetration that it provides through knowledgeable and motivated colleagues across a huge account base” says Eric Lehner, CEO of Winning Brands. The recently introduced $100,000 Winning Colours Stain Remover Sweepstakes will be promoted to stores through Lancaster as well.

“We will consider Lancaster the principal service partner for paint stores in the U.S. that are primarily or exclusively paint focused.” says Lorne Kelly, Winning Brands Senior VP, adding “Lancaster has watched Winning Colours carefully to see what the product can do. They have also heard from stores who want it. It’s clear now that Winning Colours Stain Remover is great fit and Lancaster wants its retail account base to have access to this new product. Together, we can make Winning Colours Stain Remover the talk of the industry.” The move keeps Lancaster at the forefront of servicing paint retailers with new products that help them succeed. The Lancaster relationship will be managed for Winning Brands by Key Account Manager, C.E. Norman of North Carolina.

Mr. Lehner points out that the business relationship with Lancaster helps close the gap for Winning Brands between independent retailers and chains; “Lancaster recently announced the creation of an expanded National Accounts Team that will be dedicated to building current business and finding new business with retail chains across all market channels. It is clear from recent developments at Winning Brands that we are finding ways to boost our exposure to national retailers. This is a big step in the right direction. Winning Colours Stain Remover now has the foundation for a banner year in 2010. Our distribution arrangements are now very good.” Mr. Lehner remarked.

ABOUT WINNING BRANDS CORPORATION: Winning Brands Corporation www.WinningBrands.ca is a developer and manufacturer of eco-responsible cleaning solutions including its lead brand, Winning Colours Stain Remover, which is being targeted to become a world favourite stain removing solution for its skin-friendliness, ease of use and versatility. The number of Winning Colours stain removing testimonials on social media continues to grow, such as

Additional brands include KIND Laundry Products, CLEAN1 All Purpose, SMART Wet Cleaning Solutions and TrackMoist Dust Suppressant.

ABOUT LANCASTER: Lancaster has expanded since its founding in 1953 to become America’s largest exclusive paint sundries distributor servicing America, the Caribbean, Central America and South America. Lancaster represents over 260 of America’s finest brands with the largest sundries selection for paint stores in the industry. Its warehouses have over 500,000 sq ft of merchandise on hand at any time to supply over 10,000 active accounts.

Certain statements in this news release that are not historical facts are "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995. Such statements may be identified by the use of words such as "anticipate," "believe," "expect," "future," "may," "will," "would," "should," "plan," "projected," "intend," and similar expressions. Such forward-looking statements involve known and unknown risks, uncertainties and other factors that may cause the actual results, performance or achievements of Winning Brands Corporation (the Company) to be materially different from those expressed or implied by such forward-looking statements. The Company's future operating results are dependent upon many factors, including but not limited to the Company's ability to: (i) obtain sufficient capital or a strategic business arrangement to fund its expansion plans; (ii) build the management and human resources and infrastructure necessary to support the growth of its business; and (iii) competitive factors and developments beyond the Company's control. Winning Colors/Winning Colours Stain Remover is a registered trademark of Niagara Mist Marketing Ltd. CLEAN1, KIND and TrackMoist are trademarks of Niagara Mist Marketing Ltd., subsidiary of Winning Brands Corporation. SMART Wet Cleaning Solutions is a trademark of Solvent Free Solutions, Inc.

Corporate Contact Information:
Winning Brands Corporation, Office Direct 1 [phone], 11 Victoria Street, Suite 220A, Barrie, Ontario, Canada L4N 6T3
[e-mail]

Winning Brands Investor Relations:
Paul Knopick [phone]
[e-mail]

[ChargnBull]

From PR http://www.winningbrandscorporation.com/files/newsfiles_09/nov10_2009.htm

"Winning Colours has already secured national retail partnerships in Canada (where the advanced cleaning solution was developed) including Walmart, Home Depot, Canadian Tire, Home Hardware and Zellers. The fact that Winning Colours Stain Remover is newer to the USA has not prevented early U.S. product fans from posting a wide range of creative and difficult stain scenarios at YouTube creating a growing community -

"

Some pics









http://investorshub.advfn.com/uimage/uploads/2009/6/19/prjernewyork_wc.jpg