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Unique Investment

05/25/10 2:17 AM

#67997 RE: Capitan Canada #67994

Capt Canada.....Yes, I think the "free game" aspect of the keywords, even for National Brands, will be just that, "free game."

During the dotcom era when there were, basically, squatters sitting on national brand name urls, that was a different time. It essentially was the advent of the net and companies didn't understand the process and, and this is key, WERE NEVER GIVEN THE CHANCE TO OWN THOSE URLS FIRST. So when they wanted them, they either bought them from the "squatters" or took them to court to put an end to the game.

However, now in the digital/communication age if the company is offfering a company the rights to a keyword that is their brand name and they decline, then they are out of luck. No one is going to use the number to set up another, say, Coke to compete with soda company Coke. But if Coke doesn't want an 800 number that spells out 1-800-buy-coke etc and someone else gets it, there's nothing to stop anyone from getting the keyword "coke" especially if they turned it down to begin with. No one legally can stop anyone from speaking (texting) a word, no matter what brand name it is. And imo no one can stop anyone from owning a keyword of the same under these circumstances.
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blackhawks

05/25/10 8:52 AM

#68023 RE: Capitan Canada #67994

"Free UNTIL June 1st....therefore not free after that...however, as Ive shown in earlier posts they are in discussions and evaluations an dso forth and most logically some further lee way and grace period may be a part of negotiation to bring Big companies on board if necessary. However, as stated Until June 1st, so dont expect free bee or grace period to be very long....two weeks I figure max...."

"....two weeks I figure max......" You're guessing.


"as for brand like coke, walmart, etc....Im not 100 percent sure if they can be bought by another but I think they can. This is why Ike has registered all these fitting keywords so that when contacted before June ( as much discussions are ongoig for months) they will likely want to buy it to reserve it so no competition or avg Joe gets it bought and they miss it or have to buy it back from Joe....Like domain names....

You're wrong:

1. Brand & Trademark
Brand & Trademark words can only be leased by the brand and trademark owner. Documents certifying ownership will need to be supplied upon request. Brand and Trademark Words will be leased at a monthly rate of $500 for USA nationwide coverage.