I agree with the gist of it. I also think Ike is not transparent. Touting registerd or activated keywords from the beginning wins him no points with me.
The price stucture of the keywords is geared to big companies. Yet he has a team of share holders (talented as they may be) to sell it. If I were using sales ambassaders I would price structure the keywards for your small buiness, they would be much cheaper. Im not an ambassader but I know of people who would use go800 in university area "rent" "wings" "books" "pizza" etc. but not at around 2000 per year.
The price for brand name seems good to me, but large companies dont move on a dime like small, sometimes basically two, three man operations do. If I were targeting large companies I would do it professionally as possible -and marketing would be expensive.
My guess (based on what I can find online) is Ike has a good amount of exeperience in all this and knows a good deal what hes doing. Theres no way to know without more information. Ike could be more forthcoming about what kind of companies are on board and the importance, if any, of his "database" PRs like today's give no confidence to me.
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