Heaven sakes! Please don't compare Amway or Tupperware to GO800; that's a travesty. "Thems fighten' words!" ;)
As to your other points, GO800 is such a unique, innovative, and valuable service that a relatively small - but smart - public relations campaign concordant with a moderate marketing campaign would bring the media - and millions of dollars in free marketing - to US.
That, to me, is the frustrating aspect of the current marketing efforts; they fail to exploit a ready-made and free marketing tool that is our ubiquitous media. A comparatively small public relations/marketing investment to educate about and promote GO800 to the right people would likely result in significant media coverage dividends.
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