Here's my idea:
- Mom holding small dog opens door to teen son's room (he isn't there)
- On opening door Mom covers nose and dog keels over from smell (room is very messy)
- Mom hurriedly retreats shutting door behind her
- She then reappears outside the door wearing a gas mask and holding a small ladder in one hand and an IONIC BULB in the other hand. She clutches the bulb defiantly as if it will bring about world peace (note the small dog will be at her side also wearing a gas mask)
- She enters the room, the dog hesitating behind her. She unfolds the ladder, replaces the bulb and leaves the room with the light on.
- She returns after some elapsed time standing outside the room with her gas mask in one hand (the dog refuses to take off his mask)
- She opens the door to the room and it is spotless. It has been completely cleaned. She breathes deeply and takes off the dog's mask. The dog and woman happily look at one another breathing in the fresh air deeply then look to the Ionic bulb with happiness and gratitude.
- Just before fadeout: Disclaimer "The Ionic bulb will only clean the AIR in your room and not the room itself"
Speaking personally, I believe the commercial I laid out above could be a 15 second spot, would translate well worldwide as there's no speaking parts and blows away anything that they've done so far including the slimmed down poker table commercial.
I have two requests if they use my idea:
1. 10 Million shares
2. An attractive brunette must be used not a blonde
WHAT SAY YOU IHUB?
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