Another early PR on the DRTV initiative would be a good idea IMO, in addition to a PR right at the launch date... Hyping up this event is good for the product launch/sales, not just the stock
Plenty of time/energy has gone into it to not want to tell the world... Time to build up the pre energy levels again, many have forgot since it was initially announced
If Eric could get some quotes from Hawthornes employees it would helpful as well. They understand the power of PR marketing, im sure they would participate if asked
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