There are several ways that the negative posts here can harm the future of our investments in trees at TATF. Most people here making posts that trash TATF view the TATF universe as consisting exclusively of (1) seedling buyers and owners, and (2) Steve Brunner.
TATF is, however, a business. And like any business, it has many interested parties. There are the TATF company owners, TATF tree owners, TATF employees, former TATF employees, TATF competitors, TATF business partners, TATF suppliers, TATF leasors, TATF's financial service providers, TATF customers (i.e., buyers of the harvested woods), and various Costa Rican governmental departments, divisions, and agencies.
Apparently, the people here posting negative opinions believe that tree owners, and potential tree owners, are the only people involved with TATF that know about Google or any other internet search engine.
Consider things from some other TATF perspectives. Say, for instance, that someone owns a luxury yacht design and construction firm, and they have received an order for a massive multimillion dollar luxury yacht. Designing and building such a yacht will take years. The reputation and perhaps survival of that luxury yacht design firm depends on the success of that yacht.
An important part of the design process is choosing which suppliers will be used. Considering all the potential consequences involved, and as intelligent and competent professionals, the design firm will certainly exercise due diligence and research each of its major potential suppliers. No business owner wants to tie their reputation, their future, their ability to get paid, to any supplier that can't deliver. So, as part of that due diligence, the business owner Googles the supplier names, to see what others are saying about them.
Say, for example, one of those potential suppliers is a sister company of TATF (we all should know which sister company I refer to, but I don't want to put its name in this post because that would bind that name to this message for search engines such as Google). And then they find this forum. What do you think their overall impression will be? They don't give a hoot about tree owners, they only care about their supplier's ability to deliver, but just about all they can find here is (supposed) tree owners questioning fundamental issues of TATF viability. What do you think their likely conclusion will be? That it is safe to use that supplier, or should they keep looking for another?
The answer should be obvious. Find another supplier.
And then all TATF tree owners have been harmed.
The negativity can be self-perpetuating and feed on itself. Any interested party can Google TATF. Then, investors stop investing. Customers of harvested woods stop buying. Leasors stop leasing. Bankers stop lending. Partners stop partnering. Congratulations, fellow tree owners! You're succeeding in destroying the ability of the company we've entrusted our investments to to conduct its business on our behalf. Smart. Very smart.
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