Just guessing, but given the construction of the Viagra pill, it would seem it will take a long time before pill-splitting becomes widespread enough to affect their profits. I'm sure they would be doing just fine at $5/pill, given that $5 pills will be used, one would think, more often than $10 pills. <g> AK
Viagra is at $10.00 a pill at all strengths. Can't see Pfizer raising the 100mg tabs especially with competition coming soon. They will want to keep good will with current users and if this story gets good press we will probably see price cuts on the lower strengths. Bottom line takes a hit at weak time in the overall market. I'm full on the short end but this does have potential.
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