Decades ago when Sunlight (w/lemon) dish washing liquid came out, the same people CVS is speaking to now tried using the soap in their iced tea. Caused a bit of a dust-up for the maker of Sunlight. So, I guess that I'm saying that I lost my incredulity long ago. :)
One more thought. There are real consequences to the pharmacy for patients not thinking about their orders before they call in refills. Any prescription filled and not picked up is a potential claim of insurance fraud waiting in your bins. It is an auditable offense that triggers more audits. Most insurances allow you 30 days to return orders, but if you are too busy or too disorganized to comply..... I commit a couple of hours per week running through bins and returning items to stock. New computers cut this time but my guess is that CVS has been audited and found multiple issues.
Much of what we do is for the lowest common denominator. This is no exception.
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