You are still focused on the company, if you forget about that concept you will understand that this is about share structure and the rules of the market game for a float lock down and naked shorting. It really has nothing to do with what the company does or produces. Like I have said before and so has Monk, some people invest on momentum, they don't care about anything else. Some invest by the charts, some by fundamentals etc. This one is soley bases on share structure, locking down the float and the covering of the issued naked shorts that will follow. The MM's played this one to fail and have kept shorting it, this time they made the wrong bet.