it is one thing to sponser a race car (still stupid at our startup level imo) but it's an entirely other thing to go out and buy entire teams, w/ 4 trucks at our level, especially when there is almost no other for of marketing used.
We should have had tv comercials with all the money racing has cost us, big name magazines, billboards....a good national marketing campaign would have paid off way more than this low level racing BS.
This company could have had a decent run, had things been done with normal business sense.
**edit**
Not to mention think of how much less it would have been to market this in places like Austin, and Mooresville (or wherever it is in NC) just a big campaign in those local markets would have paid off huge, considering you can actually buy it there.
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