I agree, and that's understandable. However, as I have mentioned before, would not a night at a strip club and a few hundred bucks not get the job done equally as well? I'm not a sleezy guy, but that just seems like a better way to scratch the backs of potential distributors (and feel free to substitute anything else for strip club)... That way more money could be spent building public awareness (moreso than a sticker on a truck that you have to go out of your way to see)... We need both! Grabbing the attention of both distributors and consumers is what we need. Right now it seems way too one sided, and just from a general outside view it seems as though it is only to support Weber's hobby (whether that's fair or not, but I'd argue he hasn't put forth the effort to show how it isn't just a hobby)...
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