simple..I see your point. I think confidence needs to be reinstalled by JF to get the pps up. Believe me I will be buying back in but was shook out today. I don't see any reason to be buying back soon. I never saw a schedule for nfl commercials published by the co. only for sb day. ...I've done a good job of increasing my # of shares although they are worth less than my initial investment and I will plow it all back in again....:)