Simple comparison to quell any fears (not exactly apples-to-apples, but for the gist of it):
There is sufficient gold supply to last MANY lifetimes. How is its price doing these days? And there are still many, many acquisitions of junior gold producers around the world - almost on a daily basis.
Competition is good.
Nike needs Reebok.
McDonalds needs Burger King.
Pixar needs Dreamworks.
etc., etc., etc. (I'm sure you get my point - it extends to ALL industries).
Scott Keevil would not be so heavily invested in this project if he didn't think there was a market to sell his product to. He's no dummy...trust me.