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CitySide Tickets, Inc. to Enter Multibillion-Dollar MMA Industry
Mixed Martial Arts to Win Over Highly Profitable Young Adult Demographic
Thursday March 11, 2010, 4:05 pm
BOSTON--(BUSINESS WIRE)--CitySide Tickets, Inc. (PINK SHEETS: CIST - News), which owns and operates www.CitySidetickets.com, a nationwide event ticket purchasing venue that caters to a diverse selection of popular theater, music, and sporting events, today announces that the company will be forming CitySide Entertainment for the purpose of promoting and sponsoring Mixed Martial Arts (MMA) events.
Mixed Martial Arts (MMA) attracts a youthful demographic, with a good portion between the ages of 18-24. While the techniques of MMA are not particularly innovative, it’s the distinct combination of martial arts forms that has captured the attention of sports enthusiasts. According to Scarborough Sports Marketing, a sports fan research firm, MMA fans are also 15 percent more likely than the average American adult to have a household income of $75k+ and 10 percent more likely to own a second home. Building itself as a mainstream competitive sport, MMA is now a multimillion-dollar industry. It can be found on pay-per-view television, as well as in thousands of training halls across the United States.
Company CEO Michael DeAmicis stated, “Mixed Martial Arts (MMA) has become one of the fastest growing sports in the United States. With our focus of becoming a major player in the event ticket market, it only made sense to include MMA in our business strategy. With the formation of CitySide Entertainment, we will attempt to leverage the rapid growth within the MMA industry to further expand our influence in the larger entertainment industry.”
About CitySide Tickets, Inc.
CitySide Tickets, Inc. is positioning itself to become a major player in the event ticket market. CitySide offers a diverse range of tickets, including concert tickets, theater tickets, and sports tickets for sale through their website at www.CitySidetickets.com. In addition, visitors to the company’s website can use the site to sell tickets they have available. CitySide Tickets also offers tickets to Major League Baseball, NBA Basketball, NFL Football, and NHL Hockey events. They also offer Monster Jam tickets, National Finals Rodeo tickets, Ultimate Fighting Championship tickets, U.S. Open Tennis Championship tickets, and WWE-World Wrestling Entertainment tickets.
Currently, CitySide Tickets is offering concert tickets for acts such as Taylor Swift, Bon Jovi, Lady Gaga, and Elton John & Billy Joel, to name a few. For theater tickets, the company is offering tickets for Wicked, The Jersey Boys, South Pacific, and Phantom of the Opera, among others. Racing events offered include tickets to the Daytona 500 at Daytona International Speedway as well as the Atlanta Motor Speedway, Darlington Raceway, Indianapolis Motor Speedway, Michigan International Speedway, Pocono Raceway, and Watkins Glen International.
For more information, please visit the Company’s website at: www.CitySidetickets.com.
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