I am actually quite conservative myself and I have not been in the market that long, but if you really look at IFSL as compared to others I think there is a big difference. I do understand where you are coming from. I am also in another stock that you are in.
I believe it's all in the amount of PR's put out...you see other companies always zooming because they put out almost daily PR's peaking the interest of new people daily...........IMO