what we care about is revenue and, long term, the bulk of revenue will likely come from merchandising and licensing. not the actual show. the show could air 3 times and that would be enough to get a ridiculous national following that would then buy MFLI products.
our pick. choices are unlimited.
and also, once it airs a couple of times, Danny Alex becomes a nationally recognized business man (and CEO) who worked very hard at growing his business.
doors will fly open for him. and do not forget we own Danny Alex's image. any licensing, or if he writes a book or gets paid for being in a movie or anything of the sort, we get the cash. $$.
so, there is much more to this than just putting some pilot on cable.
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