ECGI news out....
Envoy's Watt International To Re-Position Leading U.S. Building Products Manufacturer
Tuesday November 30, 8:30 am ET
TORONTO, Nov. 30 /PRNewswire-FirstCall/ - Watt International, a wholly- owned subsidiary of the Envoy Communications Group (NASDAQ: ECGI/TSX: ECG), today announced that it has been hired as Kroy Building Products Inc. agency of record to re-position Kroy's brand to align with the company's business strategy and goals. Kroy is one of the building product sectors leading manufacturers of vinyl and composite outdoor building products including fence, deck and railing.
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"Builders and homeowners today are looking for alternatives to traditional, wood based building products," said David Plant, Director of Client Services, Watt International. "Watt's strategic branding and design expertise coupled with our knowledge of the builder, the building products market, and retail sector will help position Kroy as the leader in their industry. "
"The building sector continues to be very robust. Watt's ability to think strategically, assess the market and develop the insight required to successfully and effectively differentiate the Kroy brand from our competition is exactly what we're looking for to help us meet our customer's needs and business goals," said Kroy's President and CEO, Dave McCready. "In my six years of working with Watt, they've always delivered."
Watt has worked in the building products industry for over a decade, helping companies like Armstrong, Steelcase, Arxx and Boise HomePlate, strengthen their corporate identities and strategically position their brands for success.
Envoy is pleased to announce the launch of its newly designed web site and identity on Monday, December 6, 2004. New features such as the Q&A section will allow for increased lines of communication between Envoy and its shareholders. Envoy will update the Q&A weekly to ensure its shareholders are informed on the company's latest developments.
Envoy will defer earnings guidance for fiscal 2005 until some of the details of the pending acquisitions are officially announced on or before December 7, 2004.