the well orchestrated runs up .. and the ever popular B&T down .. that cycle will often be repeated before the co. is left for dead .. it's understanding who benefits (not retail) that helps in putting the pc.s together .. factor in controlled content and multiple id's talking aspects up *or down* and hopefully it becomes clearer .. i can only imagine the possibilities if a well known MM was also involved
like i said .. looking forwards to what else is revealed in 2010