Serious question to those who are in the marketing/advertising business (other than kng)... do we ever know the effect of any one commercial? What is used to measure it? Phone polls, customer surveys, increase in buying?
When you say..."wait until the commercial airs" I was curious how we will know the effect.
Right. I think the idea is, When someone sees it in the store, they say "I remember seeing that on TV, maybe I'll try it, only $10.00" And when it works!! watch out...
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