Yanik, while I agree with much of your post, I don't see the mainstream media turning up the heat. The street.com does have its following, but I don't consider online media as mainstream when compared with TV, major newspapers and radio. Online media and blogs give some exposure, but not the mass media which would be so helpful here. The only print media that I have seen cover this with any consistency has been the excellent, very courageous annd tenacious reporting of Kirsten Grind at The Puget Sound Business Journal, who is to be strongly commended. IMO she is one of the great journalists in America today.