Well yes, I would tend to agree that a PR campaign in unison with another paid promotional campaign would like cause a nice short term push, its always worked in the past.
The problem at this point though, is that there are many more shares out there than there were following the last RS a few years back.
This will make it harder for us to see the types of pops we saw before, but that would all depend on the level of buying pressure and dilution I suppose.
As for "Whopper" PR's, well they've been just up the road for almost a year now, closer to two if your looking for anything with any substance and even that's stretching it.
Maybe they could do a new video about harvesting sunken Amazonian logs...lol