Being in the consumer products business - in new products development to be specific, I believe the Vata line being launched initially, will create a much more serious name-brand and first impression for MF than the Buddy or Beagle - which are low-end products. This line is in the high end of sporting goods... where the $$$ is. Relating MF to a high-end, high profile brand will do a lot more for us than the "two for $14.99" stuff... which can come later as additions.
I totally agree with the new strategy and looking forward for the release!!!
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