Hey TNZ! I LOVE your adjective question! I'd say 'smart', 'fun' and 'money' (money isn't necessarily an adjective, but go with me k?:-)) BUT having said that, there doesn't have to be a 'mascot' or 'picture' in order to be a logo. IBM, WalMart, Kohls, Macys, TDAmeritrade, Bank of Amercia, Wachovia...they don't have a 'picture' they are identifiable by either the font, color and/or graphic. Thanks!!!
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