The people that obviously bought in privately believe in the company. To sell before the take off in stock price would be stupid. Thats common sense. I would believe that these investors wouldnt sell until at leat the first qtr of 2010 sales are released. Those sales would show 1 and a half to 2 months worth of TV ads. Maybe some selling then but dont be naive to think that all would sell. These people believe in what they invested in.