Are you sure Jordan Zimmerman is still involved other than as a shareholder?
I note from the WOW site that there used to be 4 BIOS listed (but not Zimmerman) and now just 2 are there (still not Zimmerman). Seems to me there are some changes that have happened recently.
Benefits of buying GRBG listed included:
Share ownership opp for distributors - they have not been piling in lately and IMO many MLM participants have high turnover and rarely extra cash for stock ownership unless they are top tier.
Transparency - let's see if this happens - depends what they roll into the company.
DFE compliance - this is good for them to have and a differentiator